Senior Discounts on Groceries, Dining, and Shopping

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Being a senior in New Zealand comes with a few great perks, one of which is access to a range of discounts that help you save money while still enjoying everyday pleasures. Buying groceries, eating out, or picking up something special at your favourite shop—there are plenty of ways to keep more money in your pocket. Here’s how to make the most of them.
Grocery Savings
Many supermarkets offer weekly specials, loyalty programmes, and occasional discounts for SuperGold Card holders. Some stores may not advertise these discounts, so don’t hesitate to ask at the checkout. Shopping during quieter hours or mid-week can also help you find marked-down items and clearance specials. It pays to compare prices across different stores or shop online to see who’s offering the best deals.
Dining Out for Less
Plenty of cafes, bakeries, and restaurants across New Zealand offer senior discounts—some as high as 10–15% off meals or drinks. Fast food chains may also offer discounted meal combos for seniors. When booking a table or ordering at the counter, simply ask if there’s a senior deal available. Look out for special deals on certain days of the week, such as discounted lunch menus or two-for-one offers.
Retail and Everyday Shopping
Clothing shops, chemists, and department stores often provide SuperGold discounts or in-store promotions for seniors. You can also save on essential items like personal care products, footwear, and household goods. Smaller local businesses sometimes offer unlisted discounts if you present your SuperGold Card, so it’s always worth a friendly ask.
Tips to Maximise Your Savings
Keep your SuperGold Card with you when you shop, dine, or run errands. Look for the SuperGold logo in shop windows or at checkout counters, and check the official SuperGold website for an up-to-date list of participating businesses. You’ll be surprised how quickly the savings can add up!
With a bit of awareness and confidence to ask, you can make the most of senior discounts and enjoy more of life’s little luxuries—without spending a fortune.