How to Protect Yourself from a Photo Scam

Photo scams use pictures to build trust, create pressure or trick you into handing over money or personal details. Knowing how they work is the best way to stay safe.

Check the picture before you trust it

If a new online friend sends lovely photos, try a reverse image search with Google Lens or TinEye. These free tools show whether the same picture appears under other names. Be careful if a person never agrees to a video call or always has an excuse. For items for sale, ask for extra photos taken today, or request a video call to see the item. Genuine sellers are usually happy to help.

Protect your own photos and details

Avoid sharing pictures of your driver licence, passport, bank cards or paperwork with someone you have not met in person. Scammers can use these images to open accounts or apply for credit in your name. Check your social media privacy settings so only friends can see your albums. Never send private or intimate photos to anyone online, as scammers may threaten to share them unless you pay.

Slow down and pay safely

Scammers want you to rush. Be cautious if you are urged to act fast, pay by gift cards or transfer money to a stranger. Pay for goods only after you have seen them in person, and use secure payment methods. If someone you know asks for money after an unexpected message, phone them on a number you already have.

Where to get help

If you think you have been caught by a photo scam, contact your bank straight away. Netsafe offers free help on 0508 638 723, and you can report to the police online or by calling 105. There is no shame in speaking up. Telling someone early can stop others being targeted too.